In recent years, customers seem to be looking for experiences greater than ever. But it is difficult to be noticed in an era where digital and real-world experiences seem more readily available than ever. Brands that deliver outstanding customer experiences will be able to differentiate themselves. This is no secret for executives. 68% claim that their company has become more competitive based on customer experiences. Brands are increasingly focusing on experiential marketing as a means to deliver these experiences.
But what exactly is experiential marketing? How can you go about it? This article will provide a deep dive into what experiential marketing is and reveal some of the advantages. We also discuss what you need for your own experience with it. It’s now that you can create memorable experiences around the brand. So let’s get going.
What is experiential marketing? An example of engagement marketing is experiential marketing. This marketing strategy involves putting customers into a product and engaging them. In other words, experiential marketing allows consumers not only to buy products or services but also to have a positive experience with the brand. Experiences that are memorable and special create emotional connections between brands and customers. Experiential advertising not only improves customer engagement but also helps to build it.
What are some of the benefits of experiential advertising?
1. Personalized engagement
Customers want to feel a genuine human connection with your brand. 84% feel that it is important to treat customers like people and not as numbers, to win their business. Immerse your customers in an exciting human experience. This is the best way to treat them like people. They will see how your brand elevates you.
2. More emotional connection between product and emotion
People want to understand what your product does. The most important thing is how your product makes your customers feel. The emotion they feel when they use the product should be amplified through your experiential marketing. This is essential because customers are more likely to see seamless transitions across channels as important than not. Brands love customers who have positive emotions. Be sure that the experience you offer creates positive emotional reactions.
3. Creation of a positive point
The more positive interactions you can make with your customers the better. Connected touch points with customers are more compelling. Customer loyalty can be achieved by creating a cohesive experience. 70% of customers say that connected processes are vital to their success.
4. Social share ability
The power of experiences is what makes them compelling. People seem to love to record these moments and share them via social networks. it is expected to account for 82% of IP traffic within 2022. As long as your experience is worth sharing, you may find that social media can spread the word about you. If you want to spread your brand’s vision and gain recognition, it is worth positioning your brand as a creator of positive experiences.
How can you get started on your experiential marketing campaign?
It’s not easy to be successful in experiential marketing. To ensure authentic experiences that are relevant to your brand, you need to be careful. Many steps can be taken to host your experiential marketing campaigns or events. Here are some tips.
1. Watch and take note to find inspiration
What are other brands doing to create amazing experiences? Experience marketing is all about creating memorable experiences. It helps to pay attention to what brands are doing to make them resonate with customers. Can you think of any insightful experiential campaigns? When out and about in the world, keep your eyes wide open. You might be able to recall a moment when you were completely blown away by a product or service offered by a brand. Go on social media, or go through your camera rolls.
2. Get to Know Your Customers
What do your customers love the most about your company? What emotions associate them with you? What products or features are most appealing to them? These insights will help you convey the essence of your brand’s emotion and message. Use social media to gather information, including reviews and short surveys. It is possible to learn more about your customers by taking short surveys and reviewing their reviews.
3. Determine the value of your contribution
What kind of value are you offering those who are part of your experiential marketing? It could be a stunning photo or a moving video. Or will it provide an unforgettable experience? What about giving away some of your product. What emotions are you hoping people will feel? Be sure to share memorable experiences and provide value in all possible ways.